We’ve come a long way since the days of Arm & Hammer’s baking soda-based toothpowder for brushing our teeth. In the 1950s, Crest introduced first clinically proven fluoride-containing toothpaste. As recently as 2006 toothpaste has made another leap forward: the toothpaste BioRepair was the first to contain synthetic hydroxylapatite, for remineralizing and repairing tooth enamel.
But the latest toothpaste innovation blows those out of the water. What invention could possibly be so momentous? Two words, one with a hyphen: chocolate-flavored toothpaste.
Can it be True?
Crest’s new line of toothpaste—Mint Chocolate Trek—will hit store shelves the first week of February, just in time for Valentine’s Day. Rather than being simply a radical new flavor, Crest is saying that this toothpaste “a transformative experience.”
This new flavor is part of a new lineup of toothpastes. It’s one of three flavors that make up Crest’s new “Be” line, the others being Vanilla Mint Spark and Lime Spearmint Zest. The idea with all of these is not just new flavors, but completely changing the brushing-teeth game itself.
How can chocolate and healthy teeth go together? Just because chocolate’s sweet doesn’t mean it can’t help your teeth. In fact, chocolate contains theobromine, a chemical that has long been an accepted as good for teeth. It’s a substance that doesn’t merely protect teeth from cavities, but it repairs them.
There are other beneficial components in chocolate. Things like polyphenols have antioxidant and anti-inflammatory properties. Meanwhile, cocoa butter—by coating your teeth—inhibits the ability of plaque to stick to them.
So with all these beneficial ingredients in chocolate it comes as a bit of a surprise that Crest’s chocolate toothpaste contains none of them. Instead, Mint Chocolate Trek contains chocolate flavoring only. The paste’s tooth-protecting qualities come from sodium fluoride—the very same ingredient found in original Crest and a ton of other toothpaste.
Crest is not pushing the Mint Chocolate Trek as a superior toothpaste. Instead, it’s highlighting the unique, unprecedented experience of using this new flavor. Crest had learned from customers that they found toothpaste boring. This is hardly a surprising sentiment. Crest used this as motivation to innovate.
Engineering the flavor was a little tricky. They had to make the chocolate flavor substantial enough for users to really taste it and feel the experience. But they also had to make an effective toothpaste. They ended up developing a two-stage “proprietary flavoring-and-cooling technology,” which delays the onset of the mint flavor. This allows you to really take in the chocolate.
Will it be a success? Who knows. Never underestimate, however, the power of chocolate. With Valentine’s Day coming up, with its plethora of chocolate treats, the new Mint Chocolate Trek is sure to get a boost in sales.
Dr. Mike Mavrostomos is passionate and top-quality comprehensive care dentist located in Bedminster, NJ whose continual pursuit of education and state-of-the-art dentistry has led to his being recognized as one of New Jersey’s Top Dentists by the New Jersey Top-Docs committee. Check out our website, reviews, Facebook page Connect with us and learn!