Beginning in 2005, a new day of frenzied shopping was added to the calendar, joining the now decades old Black Friday. It’s called Cyber Monday. Ecommerce companies had noticed that after a weekend of window shopping, Americans turned to the Internet the subsequent Monday to engage in another round of buying.
Since then the volume has only grown. Data showed that sales increased by 25% in 2006 to $608 million. The next year, they increased by 21% to $733 million. In 2008—in the midst of the recession—sales still climbed, by 15% to $846 million. In 2009 the number only increased by 5%, but it didn’t matter. Cyber Monday was a definitive yearly phenomenon.
Choosing a Shopping Day
So which day is better? It’s a difficult and somewhat subjective question, but one worth exploring. We’ve done our own research about shopping this weekend. Allow us to guide you through these rough shopping seas.
The first day to go shopping for deals is before Black Friday. Thanksgiving is the real jumping off point. Statistics show that Turkey Day is the best day for getting deals on smartphones, HDTVs, and video games.
You’d probably assume deals would be best on Cyber Monday for video games. It’s quite the contrary. Stats show that Thanksgiving Day has provided 70% more deals than on Black Friday. That percent is even higher when compared to Cyber Monday: 229% more deals on Thanksgiving.
Black Friday is still held by most to be the best day for deals. For most things this is true. But Black Friday does carry with it the chaos and fury of shoppers all crowding into stores, competing for this season’s hit toy/tech.
So, what to look for on Black Friday? According to DealNews, for the past 2 years Black Friday has offered the most deals on laptops and computers. Not necessarily the ‘best’ deals, but the most deals are available on this day.
In a related field, Black Friday also has the most deals on crucial gadgets like storage devices: memory cards, USB flash drives, external hard drives, etc. Randomly, it seems that kitchenware also has the most deals on Friday.
Things that have fewer deals on Black Friday:
- Game consoles (especially important this year with PS4 and XBox One going head to head).
- Winter apparel
- Exercise equipment
- Digital Cameras
Lastly, Cyber Monday. As alluded to earlier, Cyber Monday is actually not a good day to shop for cyber, or electronic technologies. Cyber Monday is actually the best day for buying clothing, shoes, and attire in general. The Christian Science Monitor reports that Cyber Monday has 45% more clothing deals than Black Friday.
Another market with great deals: large home appliances. The main benefit: free shipping. That’s an excellent deal with dishwashers, laundry machines, dryers, and refrigerators all weighing a few hundred pounds each. Also, money-back rebates sweeten these Cyber Monday deals.
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